Group+Resume



**Communication Strategy ** __What we want to achieve?__
 * Get youth focused on their future and avoid peer pressure for substance abuse through joining youth groups

__What is our message?__
 * Refrain from making unwise decisions
 * Shun away from illicit activity
 * Stay busy to avoid temptation of peer pressure
 * Join youth groups to achieve these situations

__We target our message to (be specific) __
 * Youth ages (13-21)

__What is our targeted demographic? __
 * Youths of mississauga

__What media is the best way to reach them? __
 * Commercials
 * Group discussions
 * Facebook group
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Wiki
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">High school visitations
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Surveys

__<span style="font-family: 'Arial Black', Gadget, sans-serif;">What messages are we putting out? __
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">That deviant behaviour will result in lesser opportunities in the future.
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Peer pressure waste's time, focus on your future.
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Youth groups can help through struggles of youth and to help focus on the future

__<span style="font-family: 'Arial Black', Gadget, sans-serif;">What change am I trying to bring out? __
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Guide youth to join youth groups

__<span style="font-family: 'Arial Black', Gadget, sans-serif;">What are the influences we want to bring? __
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">We want to tell our stories of success and failure, for they provide insight about making decisions that have an impact on your future.
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">We want to influence youths to make all future decisions positive ones by joining youth groups

<span style="font-family: 'Arial Black', Gadget, sans-serif;">**<span style="font-size: 130%; color: rgb(10,12,189);">Marketing **<span style="font-size: 130%; color: rgb(10,12,189);"> __Objectives - measurable outcome in a company__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Educate youth that peer pressure can ruin their chances of a positive future and oppurtunies

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Goals - what you hope to achieve__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">we hope to encourage youth to join youth groups to better their future

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Audience - for whom it is intended__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Directed at youth 13-21 and parents of youth to encourage our goal.

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">youth groups help better youths future
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">youth groups are positive envirnments for youths to avoid negative influences
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">take steps towards a positive and successful future

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Strategy - bigger idea of what you're going to do__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">create a commercial and put it on youtube
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">group discussions at high schools
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">make youths aware of youth groups to help avoid peer pressure

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Tactics - how you are going to do it__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Get in touch with local organizations and communicate our message to them.
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">survey students about where they stand when it comes to youth groups
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">interview current youth group members and how their involvement has impacted their lives
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">get in touch with local youth groups and help them understand we want to promote their organizations

<span style="font-family: 'Arial Black', Gadget, sans-serif;">__Measurement - specific numerical figures (i.e. increasing sales at a certain percent)__
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">Who participates in conversations.
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">how many youth want to participate in youth groups
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">the success of our message
 * <span style="font-family: 'Arial Black', Gadget, sans-serif;">General observations of community interaction.